Add YouTube Closed Captioning—Create 30 Million Opportunities
Over the past couple of weeks, I’ve come across a lot of content while ‘paroozing’ LinkedIn, random blogs and marketing emails regarding the latest and greatest mobile and video trends for 2016....
View ArticleFathom SEO Pulse #54: Algorithm Updates, Hyper-Targeted Content & More
Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news:...
View Article10 Things You Should Know as a Paid Search Newbie
The first time logging into the Google AdWords can be overwhelming. Depending on your view in the interface, there are probably several accounts, campaigns, numbers, charts and columns over different...
View ArticleFathom SEO Pulse #55: Domain Structures, 301s Affecting Performance & More
Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news:...
View ArticleIs Your Agency Holding You Hostage?
Does the word hostage sound a little harsh? It’s meant to. I could have said “Is Your Agency Taking Advantage of You”, but this is a conversation about something broader than exploitation. The...
View ArticleWhy Lead Quotas (and Other Vanity Metrics) are Hindering Your Long Term Growth
Marketing is all about the long game, especially when it comes to tactics such as content marketing, SEO, and nurture. If the initial strategy is rushed & if the tactics are executed sloppily, it...
View ArticleFathom SEO Pulse #56: Why You May Not Be in Local Results & More
Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news:...
View ArticleFathom Wins the Eduventures Enrollment Marketing Campaign of the Year Award
Fathom and client Indiana University won the Eduventures 2015 Innovation Award for their submission “New Strategies for Engaging Underrepresented and Special Populations to Increase Enrollment,...
View Article3 Reasons To Bid On Unprofitable Keywords
If you are like most advertisers, cost per acquisition (CPA) is a key element in determining paid search success. The lower the CPA, the better the perceived performance. As a result, unprofitable...
View ArticleFathom SEO Pulse #57: Super Bowl Search Winners, 302 Redirects & More
Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news:...
View ArticleAre Your Content Marketing Efforts a Waste of Time?
Yeah, I went there. Let’s be honest. You’ve probably asked yourself this question at some point. Or maybe you’ve asked your marketing team. Or maybe you’ve flat out decided the answer is yes, and you...
View ArticleFathom SEO Pulse #58: Why Your Organic Traffic is Declining, Twitter’s New...
Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news:...
View ArticleGoogle Ups the Ante As the PPC Landscape Continues to Change
Well, it looks like Google is at it again! They are changing things up in how the paid ads appear, which will significantly affect paid landscape. Let’s take a look, shall we? Here is how ads used to...
View ArticleFathom SEO Pulse #59: Major Drop in Review Snippets, Optimizing Images & More
Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news:...
View ArticleThis Week in Publish or Perish: Top 10 Reasons Content Marketing Drives Sales...
Has Content Marketing boosted your sales productivity? Winning sales professionals have embraced their content-centric modern marketing partner because of the deep customer insight gained and awesome...
View ArticleThe Top 4 Reasons Marketo Summit Matters to Your Business
Each Spring, Marketo – one of the leading Marketing Automation platform providers – hosts its annual Summit conference, Marketing Nation. Nearly 6,000 marketers from businesses spanning hundreds of...
View ArticleMarketing Nation Preview: What Your Momma Never Told You About Marketing...
When I think back on what inspired me to become a marketer, I’m fairly certain the term “Operations” held no sway. The only way the word “operations” has ever sounded cool is if you truncate it down to...
View Article[Interview] Accomplish Account Based Marketing Success at Marketing Nation
As a concept, Account Based Marketing is nothing new. With new technology applications to bring this strategy to life, though, the buzz for Account Based Marketing has been growing. So, it’s no...
View ArticleHow to Make the Most of Marketing Nation 2017
Marketing Nation Summit is just a few days away. You’re probably starting to make your packing list, looking at the sessions and events you want to attend, and overall getting psyched for a fun,...
View ArticleHow to Use Stories to Bring Your B2B Content Strategy to Life
Do you remember back in grade school when you used acronyms to remember things? Things difficult to remember, such as the order of operation or the branches of taxonomy, became short sentences that had...
View Article
More Pages to Explore .....