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Add YouTube Closed Captioning—Create 30 Million Opportunities

Over the past couple of weeks, I’ve come across a lot of content while ‘paroozing’ LinkedIn, random blogs and marketing emails regarding the latest and greatest mobile and video trends for 2016....

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Fathom SEO Pulse #54: Algorithm Updates, Hyper-Targeted Content & More

Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news:...

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10 Things You Should Know as a Paid Search Newbie

The first time logging into the Google AdWords can be overwhelming. Depending on your view in the interface, there are probably several accounts, campaigns, numbers, charts and columns over different...

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Fathom SEO Pulse #55: Domain Structures, 301s Affecting Performance & More

Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news:...

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Is Your Agency Holding You Hostage?

Does the word hostage sound a little harsh? It’s meant to. I could have said “Is Your Agency Taking Advantage of You”, but this is a conversation about something broader than exploitation. The...

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Why Lead Quotas (and Other Vanity Metrics) are Hindering Your Long Term Growth

Marketing is all about the long game, especially when it comes to tactics such as content marketing, SEO, and nurture. If the initial strategy is rushed & if the tactics are executed sloppily, it...

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Fathom SEO Pulse #56: Why You May Not Be in Local Results & More

Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news:...

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Fathom Wins the Eduventures Enrollment Marketing Campaign of the Year Award

Fathom and client Indiana University won the Eduventures 2015 Innovation Award for their submission “New Strategies for Engaging Underrepresented and Special Populations to Increase Enrollment,...

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3 Reasons To Bid On Unprofitable Keywords

If you are like most advertisers, cost per acquisition (CPA) is a key element in determining paid search success. The lower the CPA, the better the perceived performance. As a result, unprofitable...

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Fathom SEO Pulse #57: Super Bowl Search Winners, 302 Redirects & More

Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news:...

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Are Your Content Marketing Efforts a Waste of Time?

Yeah, I went there. Let’s be honest. You’ve probably asked yourself this question at some point. Or maybe you’ve asked your marketing team. Or maybe you’ve flat out decided the answer is yes, and you...

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Fathom SEO Pulse #58: Why Your Organic Traffic is Declining, Twitter’s New...

Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news:...

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Google Ups the Ante As the PPC Landscape Continues to Change

Well, it looks like Google is at it again! They are changing things up in how the paid ads appear, which will significantly affect paid landscape. Let’s take a look, shall we? Here is how ads used to...

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Fathom SEO Pulse #59: Major Drop in Review Snippets, Optimizing Images & More

Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news:...

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This Week in Publish or Perish: Top 10 Reasons Content Marketing Drives Sales...

Has Content Marketing boosted your sales productivity? Winning sales professionals have embraced their content-centric modern marketing partner because of the deep customer insight gained and awesome...

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The Top 4 Reasons Marketo Summit Matters to Your Business

Each Spring, Marketo – one of the leading Marketing Automation platform providers – hosts its annual Summit conference, Marketing Nation. Nearly 6,000 marketers from businesses spanning hundreds of...

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Marketing Nation Preview: What Your Momma Never Told You About Marketing...

When I think back on what inspired me to become a marketer, I’m fairly certain the term “Operations” held no sway. The only way the word “operations” has ever sounded cool is if you truncate it down to...

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[Interview] Accomplish Account Based Marketing Success at Marketing Nation

As a concept, Account Based Marketing is nothing new. With new technology applications to bring this strategy to life, though, the buzz for Account Based Marketing has been growing. So, it’s no...

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How to Make the Most of Marketing Nation 2017

Marketing Nation Summit is just a few days away. You’re probably starting to make your packing list, looking at the sessions and events you want to attend, and overall getting psyched for a fun,...

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How to Use Stories to Bring Your B2B Content Strategy to Life

Do you remember back in grade school when you used acronyms to remember things? Things difficult to remember, such as the order of operation or the branches of taxonomy, became short sentences that had...

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